Our

Services

Retailer Expertise

“The only thing constant, is change.” is a saying you’ll often hear around Walmart, and it’s spot on. At Blue Sky Retail Group, we’re here to help you navigate and manage the ever-evolving landscape of working with the leading retailer.

Based in Bentonville, AR, we stay ahead of the curve with real-time insights into the latest merchant focuses and top-down strategies. We’re experts at translating these directions into actionable strategies for your business.

Walmart’s unique culture comes with its own set of nuances—from EDLP and EDLC cost structures to price point endings and a slew of acronyms. With our extensive experience in this environment, we know how to guide you through it all. Whether it’s understanding how MABD impacts OTIF, using Aspen for supply chain needs, or differentiating between NOVA, i360, or Supplier One, we’re here to make it all clear and help you present your brand as a seasoned vendor.

Business Planning

Blue Sky Retail Group offers a comprehensive range of business planning services designed to help suppliers, brands, and manufacturers navigate the complexities of doing business with Walmart and Sam’s Club and set them up for long-term success.

Core Business Planning Services

1. Budgets and Sales Forecasting:
Blue Sky excels in helping clients develop accurate budgets and sales forecasts that ensure that products are available and in-stock levels meet the retailer’s expectations. We use advanced analytical tools and industry insights to predict sales trends and allocate resources efficiently.

2. Promotional Planning:
We assist clients in designing effective promotional strategies that enhance brand visibility, create demand, and drive sales. This includes setting promotional budgets and aligning them with the needs and objectives of the brand, the consumer, and the retailer.

3. Pricing Strategies and Price Mapping:
Blue Sky helps brands establish competitive pricing strategies by conducting thorough market research and price mapping of similar products. This service ensures that clients’ pricing is competitive while maintaining profitability for the brand and the retailer.

4. Business Reviews and Supplier Scorecard Support:
We help you through the complicated Walmart category review process, from full-service sales representation to behind-the-scenes support. Our team has a track record of success helping clients plan and prepare for productive business reviews that are grounded in actionable consumer insight and data analytics.

5. Market Planning Services:
When your product reaches retail shelves, its journey is just beginning. Thriving in today’s competitive retail environment requires strategic marketing to not only secure shelf placement but also meet buyer expectations and drive growth. Our marketing planning services are designed to build awareness, engage customers, and ensure your products succeed and grow in the marketplace.

Sales Management

Blue Sky Retail Group is located in Bentonville at the heart of the retail industry. With over 100 years of collective experience within Walmart and Sam’s Club, our team brings expertise spanning buying, marketing, replenishment, supply chain, logistics, product development, sourcing, and international markets.

At Blue Sky, we prioritize building strong customer relationships. As an integral part of your team, we offer comprehensive guidance through strategic planning tailored to your brand’s needs. From navigating retailer operations to understanding cost structures, we are committed to facilitating your success within the world’s largest retail environment. Blue Sky will manage your onboarding as a vendor, navigate the process applications from item setup to shipping arrangements, and provide valuable analytics to keep track of your product’s performance.

Our services encompass strategic planning including market insights, effective merchant communication, omni-channel strategy, and meticulous execution to ensure your product reaches the shelves. Through insightful consulting, we help unravel the complexities of retail operations and preempt common challenges, paving the way for your sustained profitability and growth.

Partner with Blue Sky to navigate the dynamic landscape of retail with confidence and expertise.

Innovative Marketing

When your product lands on retail shelves, it’s just the beginning of its journey. To thrive in the competitive retail landscape, you need to actively support your products with marketing to ensure your item not only gets on the shelf but meets buyer hurdle rates and grows! Navigating omnichannel advertising strategies can feel complex and expensive. It is more important than ever to begin by establishing solid social media practices, as well as organic content and search rankings on retail platforms for on-line visibility to buyers and shoppers. From there you can evolve as your sales grow to more sophisticated marketing strategies. In-store presence, digital commerce activities, and retail media efforts must work together strategically and seamlessly to drive your business.

Blue Sky provides marketing strategies that combine traditional, digital and retail media to spend your marketing budget effectively, maximizing reach and engagement. Our multi-channel approach ensures consistent messaging and branding across all media platforms and we can assist with a variety of retailers across the nation.

Analytics & Insights

Performance Pulse

Every good agency provides key performance indicators (KPIs) to track and understand the ecosystem your product exists within—whether in brick-and-mortar stores or online channels. At Blue Sky Retail Support, we take this a step further. Data insights are at the core of what we do, and it’s an area where we truly excel.

Our analytics team works seamlessly with our sales and marketing divisions to offer you a 360-degree view of product performance. We believe that understanding the “why’s” and “how’s” behind your data is crucial for driving sustained growth and seizing new opportunities. By capturing, storing, and blending data, we deliver easy-to-read, actionable metrics that provide a clear, detailed picture of your product’s performance.

Want to uncover your product’s true potential? It’s all in your performance insights. Most challenges can be solved, and many opportunities uncovered, through the stories your data tells. At Blue Sky, we’re passionate about data—we dig deep into the numbers to reveal real-time performance stories that offer you actionable insights and a path to success.

Supply Chain Management

Seamless Supply Chain Solutions

The supply chain is the backbone of your business, encompassing the entire network of people, resources, organizations, activities, and technologies that ensure your products reach the market. At Blue Sky, we specialize in helping suppliers manage this complex process, ensuring smooth operations from production to customer delivery—both in-store and online.

We assist with vital supply chain functions such as:

  • Direct Import Strategy
  • Store and online order confirmations
  • Carrier status updates and management
  • Demand planning for sales, orders, and production
  • 3PL (Third-Party Logistics) communications
  • Collect and prepaid freight strategies
  • Online shipping support
  • Truckload distribution logistics
  • OTIF (On Time In Full) metric tracking
  • 3PL (Third-Party Logistics) communications and coordination
  • Collect Routing via Walmart Transportation and 3PL and/or warehouse shipping assignments communication
  • OTIF (Walmart’s On-Time-In-Full) metric tracking
  • SQEP (Walmart’s Supplier Quality Excellence Program) metric tracking
  • Walmart Packaging Guideline Compliance Assistance

Our goal is simple: to get your product to the right place, on time, and in full—because without delivery, there are no sales. Meeting customer demand is critical to driving retail success, and we provide cost-conscious solutions that ensure your products move seamlessly through the supply chain, no matter the complexity.

Whether you’re facing distribution challenges or looking to optimize your shipping strategies, our experienced team is ready to sit down with you, understand your needs, and offer tailored solutions to help you grow and thrive.

Item Management

Mastering Item Management

Former Walmart CEO David Glass once said, “The only thing constant is change.” Nowhere is that truer than in the world of item management. As technology and retail platforms evolve, managing product information has become more complex and dynamic. At Blue Sky Retail Support, we are committed to staying ahead of these changes, ensuring that your items are always up to date and compliant with the latest requirements.

Item management today involves a wide range of tasks, from proper setup to maintaining accurate and detailed product information. This includes:

  • Product setup and configuration
  • Content management and attribute updates
  • Pricing adjustments and cost updates
  • Pack changes and modifications
  • UPC changes and item relinking

Our team constantly studies the latest tools and applications used in item management, participating in webinars, training sessions, and gaining hands-on experience to ensure we’re always up to date. We take care of the heavy lifting by running item file reports, creating new item links, and handling updates as needed—so you can focus on growing your business.

Whether it’s adjusting product details or navigating complex item linking processes, there’s a solution for everything, and we’re here to help you find it. Let Blue Sky be your partner in keeping your product information accurate and your operations seamless.

E-Commerce Management

Unlock the full potential of your products on Walmart’s platform with Blue Sky’s e-commerce management service. From item creation to optimizing content, we ensure your products stand out and drive sales.

  • Marketplace store set up
  • On-Line Item creation
  • Content Score Review and Optimization
  • Walmart Connect Management
  • Ratings & Reviews
  • Walmart compliance
  • Product Detail Page Optimization

Partner with Us for E-Commerce Excellence 

With our comprehensive e-commerce management services, you can focus on your core business while we handle the complexities of .com and marketplace platforms. From item creation to content optimization, we ensure your products are positioned for success.

While change is inevitable,
Blue Sky Retail Group
remains your steady partner,
ready to help you adapt and thrive.