My Private Brand – Asda Launches Chosen by Kids

Walmart-owned British retailer Asda has begun rollout of a 180 skus Private Brand for children, called ‘Chosen By Kids’. The new line is a sub-brand of Asda’s ‘Chosen By You’ brand, products will include golden syrup-flavored porridge pots, mini tomato wraps, snacks and microwaveable ready-meals, including a spaghetti and meatball meal containing ‘hidden vegetables’.

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